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      <news:title>Twitch Will Let Creators Upload Off-Platform Shorts Starting Early Next Year</news:title>
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      <news:title>Liftoff’s $237.5M Quarter Puts AI App Growth in Focus</news:title>
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      <news:title>OnlyFerns: Tasmanian Logging Meets Adult Content to Save Old Growth</news:title>
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      <news:title>Druski&apos;s SNL Debut Pulled 5.6 Million Viewers — and a Warning</news:title>
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      <news:title>OpenAI launches ChatGPT Wallet so AI agents can buy for you</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/chatgpt-ads-convert-at-0-37-six-times-worse-than-organic-answers</loc>
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      <news:publication_date>2026-11-14T00:14:41.325Z</news:publication_date>
      <news:title>ChatGPT Ads Convert at 0.37% — Six Times Worse Than Organic Answers</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/a-creator-screened-316-tiktoks-in-a-theater-and-it-worked</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T23:14:39.752Z</news:publication_date>
      <news:title>A Creator Screened 316 TikToks in a Theater — and It Worked</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/h-i-g-capital-acquires-jake-rosen-entertainment-for-creator-roll-up</loc>
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        <news:name>Reach Brief</news:name>
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      <news:title>H.I.G. Capital acquires Jake Rosen Entertainment for creator roll-up</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/reddit-reviews-test-targets-10-000-products-in-initial-u-s-rollout</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T23:09:39.529Z</news:publication_date>
      <news:title>Reddit Reviews test targets 10,000 products in initial U.S. rollout</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/high-earners-face-more-ai-pressure-and-heavier-output-demands</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T23:09:39.529Z</news:publication_date>
      <news:title>High earners face more AI pressure and heavier output demands</news:title>
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        <news:name>Reach Brief</news:name>
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      <news:title>Figuring Out Hits 22 Million, Passes Two YouTube Rivals</news:title>
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        <news:name>Reach Brief</news:name>
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      <news:title>UK weighs under-16 resale-marketplace ban over child safety risks</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/twitchcons-side-party-list-tracks-31-events-and-8-000-impressions</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T23:04:39.674Z</news:publication_date>
      <news:title>TwitchCon’s Side-Party List Tracks 31 Events and 8,000 Impressions</news:title>
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    <loc>https://reachbrief.com/articles/ex-tiktok-brand-partnerships-lead-sam-valentine-joins-elevate-communications</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T22:59:45.115Z</news:publication_date>
      <news:title>Ex-TikTok Brand Partnerships Lead Sam Valentine Joins Elevate Communications</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/wme-signs-hot-smart-rich-host-maggie-sellers-reum-in-all-areas-deal</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T22:59:45.115Z</news:publication_date>
      <news:title>WME Signs &apos;Hot Smart Rich&apos; Host Maggie Sellers Reum in All-Areas Deal</news:title>
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        <news:name>Reach Brief</news:name>
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      <news:title>Hulu Names Tinx Host of &apos;The Circle&apos; Revival With TikTok Voting</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/aivanta-bets-a-scored-introduction-summit-on-brands-working-with-hundreds-of-cre</loc>
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        <news:name>Reach Brief</news:name>
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      <news:title>AIVANTA Bets a Scored-Introduction Summit on Brands Working With Hundreds of Creators</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/influencer-hires-ex-mccann-and-superawesome-leaders-as-coo-and-cmo</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T22:59:45.115Z</news:publication_date>
      <news:title>Influencer Hires Ex-McCann and SuperAwesome Leaders as COO and CMO</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/haul-videos-lose-sponsored-post-share-as-brands-pivot</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T22:54:40.563Z</news:publication_date>
      <news:title>Haul videos lose sponsored-post share as brands pivot</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/uk-lawmakers-call-for-criminal-liability-for-camming-platforms</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-13T22:44:39.575Z</news:publication_date>
      <news:title>UK lawmakers call for criminal liability for camming platforms</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/viant-buys-waymark-putting-ai-creative-inside-programmatic-buying</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T19:44:39.301Z</news:publication_date>
      <news:title>Viant Buys Waymark, Putting AI Creative Inside Programmatic Buying</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/similarweb-over-90-of-ai-driven-sales-get-miscredited</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-13T19:19:41.050Z</news:publication_date>
      <news:title>Similarweb: Over 90% of AI-Driven Sales Get Miscredited</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/mattel-opens-tiktok-shop-storefront-with-20-toys-adult-buyers-in-mind</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T19:04:41.142Z</news:publication_date>
      <news:title>Mattel opens TikTok Shop storefront with 20 toys, adult buyers in mind</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/guinness-refuses-to-sign-creators-en-masse-and-its-reasoning-holds-up</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T19:04:41.142Z</news:publication_date>
      <news:title>Guinness Refuses to Sign Creators En Masse — and Its Reasoning Holds Up</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/bill-simmons-killed-the-ringer-s-chatgpt-deal-after-fan-backlash</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T18:49:39.280Z</news:publication_date>
      <news:title>Bill Simmons Killed The Ringer&apos;s ChatGPT Deal After Fan Backlash</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/poppi-co-founder-says-creators-now-demand-equity-from-jetty</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T16:49:39.594Z</news:publication_date>
      <news:title>Poppi Co-Founder Says Creators Now Demand Equity From Jetty</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/hiller-media-group-has-paid-creators-nearly-6-million</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T09:34:38.103Z</news:publication_date>
      <news:title>Hiller Media Group Has Paid Creators Nearly $6 Million</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/hotstart-s-scott-van-den-berg-pay-celebrities-in-equity-not-cash</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T09:09:38.997Z</news:publication_date>
      <news:title>HotStart&apos;s Scott Van den Berg: Pay Celebrities in Equity, Not Cash</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/meta-s-muse-ai-now-calls-u-s-businesses-but-only-for-paying-users</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T08:09:37.278Z</news:publication_date>
      <news:title>Meta&apos;s Muse AI Now Calls U.S. Businesses — But Only for Paying Users</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/meta-s-engagement-bait-rules-shape-christmas-post-playbook</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-13T07:44:37.262Z</news:publication_date>
      <news:title>Meta&apos;s Engagement-Bait Rules Shape 2026 Christmas Post Playbook</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/linkedin-takes-b2b-ad-targeting-to-u-k-connected-tvs</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T05:24:37.293Z</news:publication_date>
      <news:title>LinkedIn Takes B2B Ad Targeting to U.K. Connected TVs</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/google-s-in-ai-checkout-doesn-t-kill-affiliate-links-seo-columnist-argues</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T02:29:37.325Z</news:publication_date>
      <news:title>Google&apos;s In-AI Checkout Doesn&apos;t Kill Affiliate Links, SEO Columnist Argues</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/five-ai-detectors-flag-viral-saluting-veteran-parade-video-as-fake</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-13T00:59:36.969Z</news:publication_date>
      <news:title>Five AI Detectors Flag Viral &apos;Saluting Veteran&apos; Parade Video as Fake</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://reachbrief.com/articles/nectar-s-creator-agent-searches-300m-profiles-to-automate-influencer-outreach</loc>
    <news:news>
      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-11-13T00:59:36.969Z</news:publication_date>
      <news:title>Nectar&apos;s Creator Agent searches 300M profiles to automate influencer outreach</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/adobe-expands-creative-agent-previews-agents-that-keep-working</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-11-13T00:29:39.449Z</news:publication_date>
      <news:title>Adobe expands Creative Agent, previews agents that keep working</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/iab-admits-ai-attribution-cannot-be-standardized-publishers-lack-data</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-11-12T21:49:36.744Z</news:publication_date>
      <news:title>IAB Admits AI Attribution Cannot Be Standardized: Publishers Lack Data</news:title>
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  </url>
  <url>
    <loc>https://reachbrief.com/articles/six-figure-reels-lose-to-iphone-outtakes-inside-darlington-social</loc>
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        <news:name>Reach Brief</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-12T21:39:36.928Z</news:publication_date>
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    <loc>https://reachbrief.com/articles/zodiac-global-s-danny-agg-budget-spreads-usage-clauses-and-long-deals</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:title>Zodiac Global&apos;s Danny Agg: Budget Spreads, Usage Clauses and Long Deals</news:title>
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    <loc>https://reachbrief.com/articles/scwb-media-s-kirstie-nicole-brands-that-backtrack-lose-lgbtq-trust</loc>
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      <news:publication>
        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-12T21:39:36.928Z</news:publication_date>
      <news:title>SCWB Media&apos;s Kirstie Nicole: Brands That Backtrack Lose LGBTQ+ Trust</news:title>
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  <url>
    <loc>https://reachbrief.com/articles/caa-signs-thatmob-as-verity-tops-81-million-views</loc>
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        <news:name>Reach Brief</news:name>
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      <news:publication_date>2026-11-12T21:39:36.928Z</news:publication_date>
      <news:title>CAA Signs ThatMob as ‘Verity’ Tops 81 Million Views</news:title>
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    <loc>https://reachbrief.com/articles/openai-opens-chatgpt-business-hub-for-website-claims</loc>
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        <news:name>Reach Brief</news:name>
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</urlset>
