Entertainment 360 acquires Brigade for digital talent

By Tom Whitfield

Entertainment 360, a Los Angeles-based talent management company, has acquired Brigade, a creative management firm whose reported client list names eight creators. Brigade focuses on digital talent, with clients that include Substack writers, podcasters and influencers, while Entertainment 360 operates through a collective of partners. The Hollywood Reporter reported the transaction, and both sides confirmed it through statements.

Brigade founder Max Stein will become an Entertainment 360 partner and bring his team and clients with him. The acquisition moves the Los Angeles company further beyond traditional film and television representation, following recent hires and expansion into lifestyle and digital business representation.

Brigade’s reported roster spans eight named creators. The announcement identifies the following clients:

• Leandra Medine Cohen, fashion writer; Emily Sundberg, writer of the “Feed Me” newsletter.
• Chris Black and Jason Stewart, hosts of the “How Long Gone” podcast; Danielle Goldberg, stylist.
• Karley Sciortino, writer and producer of “I Want Your Sex”; Zanna Roberts Rassi, television personality.
• Casey Lewis, founder of the “After School” newsletter.

What does this change for creators?

Entertainment 360 plans to use Brigade to sign digital talent to brand deals and partnerships. The expanded firm also sees new business opportunities in publishing, podcasts and traditional media.

For Brigade’s clients, the practical change is access to a broader partner network and more potential sources of work. For managers and brands, the planned effect is broader deal origination; the announcement discloses no rates, campaign budgets or audience projections.

“The ways audiences discover and engage with entertainment have changed, and so have the needs of the talent building careers today,” the Entertainment 360 partners said. They described Brigade’s founder and team as having recognized that evolution early and built a firm representing “exactly the kind of original, forward-thinking talent” the company sought.

“Bringing Brigade into 360 expands what we can offer our clients and strengthens our ability to create extraordinary opportunities for artists across an increasingly diverse entertainment landscape.” That is the company’s stated rationale, not evidence of audience or revenue gains.

Stein said his clients “have built remarkable careers by following their own taste and instincts, and our job has been to help them turn those ideas into lasting businesses.” He added: “Joining forces gives our clients access to many more opportunities, while allowing us to preserve the personal approach that has always defined Brigade.”

Those are the promised management benefits, not measured outcomes. The announcement provides no creator-level evidence on revenue, reach or contract terms.

For the Brigade transaction, the report provides no follower counts, audience totals, revenue splits, transaction value or campaign budgets. It supports a broader management proposition, but not a quantified claim about reach.

Brigade also gives Entertainment 360 a dedicated route to recruit digital talent. The arrangement places creator partnerships alongside the firm’s established film, television, lifestyle and digital business representation work.

Consolidation changes the operating model

The acquisition extends a run of consolidation in creator talent management reported this year. Fixated paid a seven-figure sum for a Roblox-focused agency, while Night raised $70 million to expand into gaming and live events.

Launchd, UnderCurrent and Winclap have also been acquiring smaller firms. Managers interviewed for a creator-economy report described their role shifting from selling a creator’s attention one campaign at a time to acting as operating partners.

The emerging model centers on creators building businesses across multiple revenue streams. It matches the publishing, podcast, brand partnership and traditional media opportunities Entertainment 360 expects Brigade to support.

For creators, the immediate test is whether the promised broader access produces brand partnerships and new projects. The personal management Stein says will remain is the second test.

For brands, the relevant signal is the addition of eight named creator relationships and a digital-talent team. The next evidence should come from announced campaigns, named signings or disclosed results, not from the acquisition announcement itself.