Algorithm Changes
Meta’s Billion-Ads-a-Second Upgrade Shifts the Ad Targeting Balance
Meta’s new ad system scores more than 1 billion ads per second and lifted Facebook clicks 8.3% and conversions 15.7% in Q2, according to the company’s own figures.
Section
Algorithm Changes
Ranking and distribution updates in feeds, search and discovery.
Algorithm Changes
Instagram Pushed 74% Pro-Bolsonaro Content to Test Account Before Brazil Runoff
A controlled Ekō experiment found Instagram recommended 74% pro-Bolsonaro content versus 18% pro-Lula, despite Lula pos…
Algorithm Changes
LinkedIn's Feed Has Quietly Shifted From Network to Persona
A former LinkedIn Global Client Executive says the feed's shift from network-based to persona-based filtering builds an…
Algorithm Changes
Instagram Reels in 2026: What the Algorithm Actually Rewards
Reels run up to three minutes since January 2025, but watch time and completion rate still decide reach. Here's what th…
Algorithm Changes
Meta Told To Review Facebook, Instagram Recommendations
Meta has been told to review Facebook and Instagram recommendations amid concerns over misleading content, putting orga…
Algorithm Changes
Instagram apologises after algorithm pushes Creed onto users' feeds
Instagram has apologised after its recommendation system pushed Creed content to users who never followed the band, cal…
Algorithm Changes
Backstage Publishes Guide to Beating the Instagram Algorithm
Backstage has published "Beat the IG Algorithm," a visibility guide for performers. We separate what's confirmed from w…
Algorithm Changes
Instagram's 2026 Algorithm Guide Arrives: What Marketers Can Verify
Shopify has published "Instagram Algorithm 2026: What You Need To Know," a forward-looking guide for merchants on the p…
Algorithm Changes
Instagram's Algorithm Now Weighs 'Sends' Over Likes, Report Says
Instagram's algorithm now favors DM "sends" over likes, Search Engine Journal reports — reshaping how creators should d…
Algorithm Changes
An Instagram Algorithm Reset Made This User's Feed Worse, Not Better
A Globe and Mail journalist reset their Instagram algorithm and got a worse feed, showing cold-start users get generic,…
Algorithm Changes
A Writer Tried to Beat the Feed Algorithm — and the Feed Won
An ABC writer's failed attempt to game the feed algorithm offers a candid counterweight to optimization hype — and a le…
Algorithm Changes
Instagram Tests Reels Algorithm Control Options for Users
Instagram is testing new controls that let users tune how the Reels algorithm serves their feed. Here's what the test c…
Most read
- Instagram Tests Reels Algorithm Control Options for Users
- LinkedIn's 360Brew Rewrote the Feed in March. Reach Hasn't Bounced Back.
- YouTube Holds AI Music Monetization Open as Rivals Restrict
- Victoria's Secret Turns Its Fashion Show Into a Fan Event
- Instagram Expands Algorithm Controls Test: Reach Math in Play