Section
Measurement standards, API access and benchmark data.
Social Analytics
Meta's average ad price rose 9% in 2025. A 2026 roundup prices nine Facebook analytics tools from free to €300/month and maps which metrics match which goals.
Social Analytics
Incrementality tests can cut a 50-conversion campaign's real contribution to five, says Margarita Savytska — as AI rese…
Social Analytics
Education accounts average 4.2% engagement on Instagram and post to X 10 times weekly, per 2026 benchmarks — but FERPA,…
Social Analytics
Australian home lender Lendi is building metrics for how chatbots shape brand discovery, because in Michael McCash's wo…
Social Analytics
Hootsuite's 2026 engagement rate benchmark report covers 13 industries, giving social media teams sector-by-sector refe…
Social Analytics
Instagram averages 4.2% engagement across industries in 2026 data, LinkedIn follows at 3.9%, and TikTok trails at 1.5%.…
Social Analytics
Pew Research Center's new study examines how teen experiences on TikTok, Instagram and Snapchat vary by race, ethnicity…
Social Analytics
Google Search Console's Platform Properties surfaces performance for Instagram, TikTok, X, and YouTube content in one c…
Social Analytics
Instagram boosted a Jantar Mantar protest campaign while a Jharkhand drive struggled for reach, per an Organiser data r…
Social Analytics
Goodway Group will use Arima's synthetic U.S., U.K. and German consumers to run incrementality tests in simulation befo…
Social Analytics
Search Engine Journal reports LinkedIn reach has fallen 47% while clicks dropped 42%, surfacing concrete numbers behind…
Social Analytics
Only 36% of organizations regularly use social insights beyond marketing, and 86% have missed business opportunities be…
