Organic Strategy
Google Referrals Down 70%, People Inc. Pivots to Non-Session Revenue
People Inc.'s Google referrals fell 70% in two years, with AI Overviews on 90% of its searches. Digital revenue still grew 2% to $289M as licensing jumped 49%.
Section
Organic Strategy
Content formats, posting tactics and distribution craft.
Organic Strategy
Lush Grew to $982M Without Paid Social Ads — Five Years On
Lush hit £736.2M ($982.3M) in 2025 earnings after five years with zero paid social ads, leaning on 2.8M app users and £…
Organic Strategy
Facebook Scheduling Explained: What Works for Pages, Profiles and Groups
Facebook scheduling works on Pages, professional profiles and Groups but not personal profiles. Buffer's 14-million-pos…
Organic Strategy
Former LinkedIn Employee: Stop Obsessing Over Algorithm Hacks
A former LinkedIn employee says algorithm hacks are a distraction, not a growth lever. The claim is insider testimony,…
Organic Strategy
PRWeek Coins 'Zohran-ification' to Name a Social-First Comms Model
PRWeek has titled its latest analysis 'The Zohran-ification of media,' packaging lessons from Zohran Mamdani's 2025 may…
Organic Strategy
Human-Written LinkedIn Posts Are Beating AI Content, Forbes Finds
Forbes reports human-written LinkedIn posts are outperforming AI-generated copy, raising cost-per-engagement questions…
Organic Strategy
Marketing Week: LinkedIn reach isn't broken — it's 'real marketing'
Marketing Week argues LinkedIn reach isn't broken — it's being 'replaced by real marketing.' The headline reframes a mu…
Organic Strategy
LinkedIn Ghostwriter Hits 20x Reach — And Refuses AI Tools
A LinkedIn ghostwriter reaches 20 times more users than creators at his follower tier, and he writes without AI tools.…
Organic Strategy
Applebee's, Petco, Zaxby's Split Copy by Generation in New Trend
Petco, Zaxby's, AMC and Keurig Dr Pepper are posting dual "Millennial PR vs. Gen Z social" ads — and marketers are spli…
Organic Strategy
Fanta Hit 7 Billion Impressions on Halloween With Zero Paid Media
Fanta's Halloween push drew 7 billion-plus impressions from fan content with no paid media, pairing Blumhouse-themed co…
Organic Strategy
Forbes Publishes Feature on LinkedIn Engagement Pods
Forbes has published a feature titled "LinkedIn Engagement Pods: The Secret Growth Strategy Nobody Discusses," putting…
Organic Strategy
Ex-GM CMO: Most Brands Have YouTube Presence, Not Strategy
Norm de Greve, former GM CMO, says brands split YouTube across paid, owned and creator teams with nobody owning the ful…
Most read
- Instagram Tests Reels Algorithm Control Options for Users
- LinkedIn's 360Brew Rewrote the Feed in March. Reach Hasn't Bounced Back.
- YouTube Holds AI Music Monetization Open as Rivals Restrict
- Victoria's Secret Turns Its Fashion Show Into a Fan Event
- Instagram Expands Algorithm Controls Test: Reach Math in Play