Section
Moderation, engagement operations and brand communities.
Community & Engagement
Searches for The Cheesecake Factory spiked 70% after Obama's Saddam Hussein joke and Trump's praise. The brand's response: total silence — and a $1B quarter.
Community & Engagement
At Brandweek 2026, leaders from Gap, Béis and Sephora explain how community input, human stories and analytics can buil…
Community & Engagement
Grindr's Pleasure Ball returns Oct. 22 with 700-guest capacity, up from 400 in 2024, as the app pushes to make its Hall…
Community & Engagement
Victoria's Secret streams its Oct. 18 show on YouTube, then hosts its first post-show TikTok Live, as CMO Elizabeth Pre…
Community & Engagement
Aura, built by two ex-Twitter engineers, has passed 10 million users by betting on small family networks instead of fee…
Community & Engagement
Researchers writing in The Conversation describe a hidden burnout crisis among social media marketers. Here's what the…
Community & Engagement
Rodney Rambo left Converse as CMO in January. Months later, he received death threats on his phone over a viral Karina…
Community & Engagement
Meta's Forum app for Facebook Groups is live in the US, testing a new top-voice role that replaces contributor badges,…
