Paid Social
Reddit Tests Ads in Search Results as Traffic Slips
Reddit is testing ads in search results with select advertisers, days after weak Q4 guidance and flat user growth tied to Google's AI-driven search shift.
Section
Paid Social
Ad products, targeting, costs and campaign performance shifts.
Paid Social
Kay Casts Colin Jost in an Odyssey-Themed Holiday Push
Kay Jewelers flips its holiday formula with a Colin Jost campaign targeting gift-giver stress, running now across Insta…
Paid Social
Rembrand and Whisper World Merge Into WRLabs, With IPO 'Absolutely' on the Table
Rembrand and Whisper World are merging into WRLabs in a stock-based deal closing January, targeting an IPO with 30,000…
Paid Social
Ulta Beauty Casts Selena Gomez and Tate McRae in Holiday Campaign
Ulta Beauty launched its holiday campaign Oct. 31 with Selena Gomez and Tate McRae, spanning TV, streaming, digital, so…
Paid Social
Alphabet's 13% Stock Plunge and the Ad Tech Bot Identity Scandal
Alphabet fell 13% after Google admitted AI Mode drags search monetization; an EID study ties human IDs to bots; Televis…
Paid Social
Global Ad Spend Heads for $1.34 Trillion as Q4 Budgets Shift to Social and Retail Media
Global ad spend will reach $1.34 trillion in 2026, up 11.9%, per WARC, as social spend grows 21.3% in Q3 — but midterm…
Paid Social
Ads That Look Like Posts: Instagram's Blurred Labeling Problem
El País examines how Instagram ad formats let branded content pass as ordinary posts, weakening disclosure and shifting…
Paid Social
Nature Examines How Ad Dollars Fund Social Media Misinformation
Nature has published on how advertising funds social media misinformation. No policy change yet, but brand-safety and p…
Paid Social
Ruggable Pulls 10% of Meta Budget, Pivots Toward ShopMy Creators
Ruggable has moved 10% of its overall ad spend out of Meta into brand channels like ShopMy creators and connected TV si…
Paid Social
Meta rolls out new brand advertising formats on Facebook and Instagram
Meta rolled out new brand advertising formats across Facebook and Instagram, per Search Engine Land. The update gives b…
Paid Social
Meta's New 'Ads Super Burst' Sells TV-Style Prime Time in the Feed
Meta's Ads Super Burst, announced Thursday, lets advertisers lock 3–24 hour windows on a single day across Facebook and…
Paid Social
Meta Refreshes Ad Placement Guidance for Advertisers
Meta published updated guidance on ad placement controls this week, Social Media Today reported. The refresh addresses…
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