Live Nation Backs Creator Nation to Buy and Scale Talent Firms

Live Nation has committed capital to Creator Nation, a new venture co-founded by Scott and Alexis Fisher that plans to acquire and scale creator-management firms, with its first deals expected within months.

The structure matters for practitioners watching from the outside. Live Nation is providing money and strategic backing, not day-to-day operating control — the Fishers lead the company with their own team, drawing on Live Nation's resources where useful. Timeline, the influencer talent firm Alexis Fisher founded and in which Live Nation took a majority stake in December 2024, will keep operating separately despite sharing the same backer.

The co-founders bring sizable rosters to the effort. Alexis Fisher built Timeline Management across music, creator management, branding and touring, bringing the Dallas Cowboys Cheerleaders, the "Secret Lives of Mormon Wives" cast and Gracie's Corner to the stage. Scott Fisher previously founded Select Management Group, a roster of more than 500 creators with a combined audience exceeding one billion, fully acquired by Propagate Content in 2025. Select co-produces Hulu's "The Secret Lives of Mormon Wives" and co-created the consumer brands Hairitage and Sacheu.

"Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace," Scott Fisher said in the announcement. "We're building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last."

The planned scope spans creator strategy, commerce, touring, data, operations, marketing and brand partnerships, and hiring is already underway across those functions. Michael Rapino, president and CEO of Live Nation Entertainment, framed the bet around creators' careers increasingly resembling broader entertainment businesses, with opportunity across content, live, brands and commerce.

For managers and creators, the pitch is modular rather than exclusive. Alexis Fisher compared the model to "a restaurant menu" — a creator or firm can pull specific services such as touring production, brand consulting or commerce support without signing over full representation. "We don't have to exclusively manage talent in order to help them build a live experience," she told The Hollywood Reporter. "We don't have to exclusively work with them on brand partnerships in order for management companies to tap into those resources."

That structure addresses a problem the industry has circled for over a year: management firms built on brand-deal commissions are watching that revenue thin as algorithmic reach gets harder to monetize. Scott Fisher cast the venture as a hedge against that dependency. "We think the whole idea of renting attention will go away because when you're relying on the algorithm to keep your business moving, you really need to be able to build something that stands apart from that," he told THR. "It's giving creators the tools and services they need to turn those followers they have that are passively viewing them into fans that will show up, buy something, buy something again, and actually support them."

The acquisition strategy lands in an active M&A market. Creator-economy deal volume hit a record 70 transactions in the first half of 2026, up 23% year over year, with talent-management firms accounting for 14.3% of that volume, according to a Quartermast Advisors report. Talent-management valuations in that report ranged from 3.0x to 9.0x EBITDA, with concentration in a single top creator cited as the main discount factor — a risk a buy-and-scale approach is partly designed to diversify away from.

Scott Fisher said the firm will work across the full range of creator sizes rather than concentrate on top-tier names, pointing to the top 500 YouTubers as one category alongside smaller, niche creators with strong affiliate or commerce businesses. "We want to be along for the whole journey from relatively early in the creator stage to when they become a household name," he said.

For Live Nation, the deal extends the infrastructure argument it made when it acquired Timeline in 2024 — when access to that roster gave the company nearly 200 million aggregate social followers — and positions its ticketing, venue and promotion apparatus as the mechanism for converting creator followings into recurring, paid attendance.