Creator Economy
AI Search Now Decides Which Creators Get Discovered
AI search now shapes creator discovery: agencies use LLMs to shortlist talent, informational content loses reach, and frequency drives AI visibility.
Stories
Sophie Lindqvist
Stories
Sophie Lindqvist
Platform News
DoorDash's $17 Billion Instacart Deal: What Retail Advertisers Actually Get
DoorDash's $17 billion Instacart acquisition promises local grocers unified ad tools and consumers a single membership…
Creator Economy
SharkNinja's Holiday Spot Goes 'Entertainment-First' With Brady, Hart and Beckham
SharkNinja's holiday ad, made fully in-house, leaked as fake CCTV clips before today's full release — the clearest test…
Industry & Policy
Publicis' $2.2B LiveRamp Deal Closes, Forcing CMO Decisions
Publicis closed its $2.2B LiveRamp acquisition on Nov. 2. CMOs now weigh neutrality concerns against RampID's grip on i…
Platform News
Magnite and PubMatic Sign ChatGPT Ad Deals as OpenAI Builds Its Walled Garden
Magnite and PubMatic signed ChatGPT ad deals as buyers shift up to 30% of Google search budgets elsewhere. Prediction m…
Industry & Policy
Publishers Call Meta's Terms 'Hostage' Terms but Can't Leave
Facebook traffic fell 5% year over year, yet publishers cannot quit Meta as its terms change looms — subscription reven…
Platform News
Instagram Names 25 Creators to 2026 Ring Awards, From Haaland to Kareem Rahma
Instagram named 25 creators to its second annual Ring Awards, judged by Versace, A$AP Rocky and Adam Mosseri, with winn…
Platform News
People Inc. builds custom APIs so AI agents can read its journalism
People Inc. is building custom APIs that deliver its articles to AI agents in Markdown, cutting token costs as agentic…
Social Commerce
TikTok Shop Hit $15.82 Billion — Now TikTok Wants Restaurants, Payments and Hotels Too
TikTok Shop reached $15.82 billion in U.S. sales. Now a 40-million-post restaurant guide and DM payments signal a full…
Platform News
Marketbridge acquires Channel99, its first technology company
Marketbridge has acquired Channel99, adding cross-platform B2B advertising analytics and a planned attribution framewor…
Community & Engagement
Fashion marketing leaders put community ahead of virality
At Brandweek 2026, leaders from Gap, Béis and Sephora explain how community input, human stories and analytics can buil…
Creator Economy
Creators Enter the 2026 Midterms Through Paid Campaign Work
The 2026 U.S. midterms are expected to draw $12 billion in spending. Campaigns are hiring more creators, while Californ…