CreatorDB launches API v3 and an MCP server for creator data

CreatorDB has launched Version 3 of its API (application programming interface) and an MCP (Model Context Protocol) server with plans starting at $79 a month, making its creator-data layer available to teams building internal marketing software. The announcement gives no staged rollout schedule, but CreatorDB says the underlying creator profiles update daily.

The San Diego-based provider says the products are designed for brands and agencies developing their own influencer-marketing tools. Its dataset spans tens of millions of influencer profiles across YouTube, Instagram and TikTok.

What does this change for creator marketing teams?

For practitioners, the main change is where data acquisition sits. Teams can use CreatorDB as the data layer for internal discovery, analytics and performance tools instead of licensing an all-in-one platform.

CreatorDB frames that shift as a consequence of artificial intelligence (AI) coding tools, which it says have made in-house development realistic for almost any marketing team. It says those teams are building their own discovery and measurement tools instead of relying on packaged software.

Noah Hynam, co-founder of CreatorDB, said in the launch announcement: “The bottleneck for in-house creator tools isn’t engineering anymore. It’s data.”

The company also tracks 15,000 brands and the creators each one works with. Each creator profile contains:

• Performance metrics and growth trends.
• Past brand sponsorships.
• Audience breakdowns and contact emails.
• Related social accounts.

CreatorDB says it refreshes profiles daily and splits each into dozens of separate endpoints. Developers can therefore refresh fast-changing performance metrics daily while pulling slower-moving audience demographics and contact details monthly.

CreatorDB lists five practical workflows for the data:

• Discovery agents that turn a plain-English campaign brief into a ranked creator shortlist.
• Vetting tools that check audience fit and sponsorship history.
• Competitor sponsorship tracking.
• Daily campaign dashboards.
• Outreach pipelines that push creator contact emails into a CRM (customer relationship management).

The company says travel marketers have used the records to identify countries creators visited recently. It also says e-SIM (embedded SIM) and VPN (virtual private network) companies have used them to find emerging and underserved markets. Those examples are company-reported and unquantified, so they do not establish a benchmark for campaign performance.

Inside the AI-assistant workflow

The MCP server lets users retrieve an audience breakdown or sponsorship history during a conversation with an AI assistant. Users can also compare creators on a shortlist and have the assistant draft a brief without writing code.

CreatorDB names Claude and ChatGPT as connected assistants. It is also listed in Anthropic’s connectors directory for Claude, although the announcement provides no usage or performance data for either connection.

Pricing and data architecture

Pricing is usage-based. Every subscription tier includes a monthly credit allocation; pay-as-you-go credits apply beyond that allowance, and higher tiers carry a lower per-credit cost. CreatorDB says a simple creator profile costs 2 cents at high volume.

For budget planning, $79 is the entry point rather than a cap on monthly spending. Teams that exceed a tier’s credits buy more, while heavier usage can lower each profile’s unit cost.

CreatorDB says it holds four U.S. patents covering profile-data enrichment methods and has built 20 custom models to complete creator records. It also says it operates its own data pipeline end to end and does not rely on third-party APIs.

The company was co-founded by Noah Hynam, Clayton Jacobs and Andy Chou. Its announcement provides no independent accuracy, latency or time-saved benchmarks, leaving buyers to test those claims in their own discovery and outreach workflows.

Buyers will need to test whether daily freshness, monthly demographic refreshes and the 15,000-brand sponsorship map justify moving budget away from an all-in-one license. If the economics hold, CreatorDB’s $79 starting price offers internal marketing teams a testable alternative to another platform purchase.