Organic Strategy
Google Referrals Down 70%, People Inc. Pivots to Non-Session Revenue
People Inc.'s Google referrals fell 70% in two years, with AI Overviews on 90% of its searches. Digital revenue still grew 2% to $289M as licensing jumped 49%.
Stories
Marcus Bennett
Stories
Marcus Bennett
Platform News
Netflix Hires Ex-Google Cloud AI VP Darshan Kantak to Lead Ads Platform
Netflix hires ex-Google Cloud Applied AI VP Darshan Kantak to lead its ads platform as it trims its ad revenue forecast…
Platform News
Affle Buys Perion for $420M to Merge Mobile Performance With CTV and DOOH
Affle will acquire Perion for $420 million, closing in early 2027, uniting mobile performance marketing with CTV, DOOH…
Paid Social
Kay Casts Colin Jost in an Odyssey-Themed Holiday Push
Kay Jewelers flips its holiday formula with a Colin Jost campaign targeting gift-giver stress, running now across Insta…
Paid Social
Rembrand and Whisper World Merge Into WRLabs, With IPO 'Absolutely' on the Table
Rembrand and Whisper World are merging into WRLabs in a stock-based deal closing January, targeting an IPO with 30,000…
Creator Economy
Creator Pricing Shifts From Flat Fees to CPM as Brands Demand Proof
Brands are importing CPM into influencer deals, comparing creators on cost per thousand impressions rather than flat fe…
Creator Economy
E.l.f. Beauty Boosts Organic Creator Wins With Paid Spend
E.l.f. puts ad spend behind creator videos that already perform organically, boosting affiliates and branded content al…
Community & Engagement
Cheesecake Factory's Silence: 70% Search Spike, $1B Quarter, Zero Posts
Searches for The Cheesecake Factory spiked 70% after Obama's Saddam Hussein joke and Trump's praise. The brand's respon…
Platform News
YouTube Demonetizes True Crime Giant EWU Over 'Repetitive' Content Rules
YouTube demonetized true crime network EWU over "repetitive" content rules. The channel is shifting new resources to it…
Creator Economy
Cannes Lions overhauls 2027 with citywide access and creator honors
Cannes Lions will raise funded pass support from €2 million to €3 million, expand the 2027 festival across Cannes and a…
Social Commerce
Skincare Is the New Primer: How K-Beauty Rewired Beauty Marketing
K-beauty has "completely upended" US beauty marketing: foundations sell as serums, blush sells on barrier benefits, and…
Creator Economy
Soccer Stars Extend Fashion Partnerships Beyond the World Cup
Fashion brands are extending soccer partnerships after the World Cup, using Jude Bellingham, Lamine Yamal and Real Madr…