Dental Coworkers Turned 'Lowlights' Comedy Into Five Brand Deals

A TikTok clip filmed on one of her worst days at work — laryngitis, mismatched scrubs — earned Suzanne Moss five million views, and it taught her and coworker Lorie Pindle the rule their comedy brand still runs on: the more real the moment, the better it lands.

That brand, Potty Mouth Chix, now spans TikTok, Instagram, Facebook and YouTube, with an audience of more than a million people. The two have worked side by side at the same dental office for over a decade and still do, filming and editing every post themselves.

"They show the highlights; we show the absolute lowlights," Suzanne says of their approach. Lorie sees a demographic payoff, because so much of social media skews young. "I think we bring something for the older crowd," she says.

How did the account start?

It began as a private joke. The two filmed silly videos to send each other until someone dared them to post. "Lorie and I said, 'Well, who would care?' And apparently over a million people right now care," Suzanne says. They were so new to TikTok that Lorie called it "Tic Tac."

The laryngitis video set a "warts and all" standard — nothing gets cut for being embarrassing. Suzanne says the most common comment is "been there," and some followers have written that the page helped them through severe depression. She now corresponds with two of them.

Instagram was never part of the plan. The pair moved there only when a potential TikTok shutdown threatened an audience built before earning anything from it. Lorie posted a batch of videos anyway, and it became their largest platform. Facebook followed the same pattern when she began posting there six or seven months ago. "We thought it was a dying dinosaur, and it certainly is not," Suzanne says.

What happened when the comments turned hostile?

Almost nothing is scripted — they "wing everything," sometimes letting ChatGPT pick a podcast topic seconds before recording. Their most viral episodes are unstructured conversations they call "Shoot the Shit."

A video of Lorie "pooping her pants in the neighborhood" went viral and drew their first wave of attacks, with commenters calling Suzanne a horrible friend even though Lorie had edited and posted it herself. They deleted it, which Suzanne says disrupted their algorithm, then reposted it and never got another negative comment. Now they pin hostile comments and let followers respond. "Our true fans kind of come in like vultures," she says.

How did the money work out?

Monetization came slowly. "Being older and not really knowing technology very much," Lorie says, they struggled until the podcast debuted about a year ago. Roughly six months later, Outloud Talent reached out. About three months in, they are on their fifth brand deal through the agency, including a Staples campaign Suzanne puts at around $10,000.

Their first accepted deal began with a $500 emailed offer from a drink company, and Lorie countered at $4,000. "I couldn't believe they accepted it," she says. The brand was Daily's Cocktails.

Control over the pitch is their central condition. They walked away from a bra deal with a script calling the product "buttery soft," and recently declined a company that demanded specific lines. "We know our audience so much more than the brands do," Suzanne says. The risk is real: a deodorant brand did not love their content for giving too little product information, though their manager called it "genius."

Pricing their effort was another lesson. A 24-hour story took roughly 10 hours of shooting and editing — the same as the Staples campaign — for $800. "Don't lowball yourself," Suzanne says. Growth also accelerated when they went from one video every two weeks to at least four a week.

When do they quit dentistry?

Only when the creator business outearns their day jobs. "We have to make more than we make now," Suzanne says. Lorie jokes her nest egg so far amounts to "four twigs." Beyond that, Dr. Brady Smith has invited them to open for him in Los Angeles, and Suzanne names a "Saturday Night Live" sketch as the goal. "We will not stop until we see our name in lights," she says.