SAMY Buys Influencer Agency Get Engaged in Low Nine-Figure Deal

Madrid-based social media agency SAMY has acquired Get Engaged, a U.S. social and influencer marketing agency, in a cash-and-equity deal valued in the low nine figures, according to a person familiar with the matter. The deal closed Tuesday.

Get Engaged co-founder Alex Dermer confirmed the acquisition but declined to disclose financial details. He said the founders will retain "meaningful ownership" in the combined business — a signal that the team is staying on rather than exiting cleanly.

What does the deal mean for the combined agency?

The acquisition pairs a European social media agency with a U.S. influencer marketing shop whose client base skews toward entertainment and culture-driven brands. For SAMY, the deal buys an established American footprint and creator relationships. For Get Engaged, it adds scale, infrastructure and international reach.

Dermer framed the logic of the combination around pairing creative instinct with data capability. "We understand culture, how content moves across the internet, and what's likely to work or fall flat," he said. "Pairing that instinct with SAMY's data, technology, and global reach gives us more ways to find wins and create moments for our clients."

That pitch — cultural fluency plus platform data — mirrors how mid-size social agencies have positioned themselves to brands over the past two years, as advertisers shift budgets toward creators and away from traditional paid social production.

What is confirmed and what is not?

Confirmed by the parties:

• The acquisition itself, announced Tuesday
• The founders' continued "meaningful ownership" in the combined business
• The strategic rationale, in Dermer's own words

Not confirmed:

• The exact purchase price. The "low nine figures" valuation comes from a person familiar with the matter, not from either company
• Any details on headcount, client consolidation or brand structure of the combined agency

Practitioners watching the deal should treat the valuation figure as well-sourced but unofficial — neither founder has put a number on the record.

Why it matters for the agency market

A low nine-figure price for an influencer marketing shop marks one of the larger recent acquisitions in the social agency category, where most deals have landed at far lower multiples. It suggests buyers are still paying premium valuations for agencies with demonstrable creator-network access and cultural credibility, even amid tighter brand budgets.

For independent social and influencer agencies, the deal is another data point that consolidators are active. For brand-side marketers working with either agency, the open questions are account leadership continuity and how SAMY's data stack gets integrated into Get Engaged's influencer offering — neither company has detailed integration plans publicly.

Expect the combined entity to spell out leadership structure and cross-market offering in the coming weeks, as the founders' retained equity gives them incentive to shape the integration rather than hand it off.