Creator Economy

A Creator Screened 316 TikToks in a Theater — and It Worked

I binged 100 TikToks in an hour at a movie theater — and had some surprisingly deep feelings about it
I binged 100 TikToks in an hour at a movie theater — and had some surprisingly deep feelings about itFunkyFocus / pixabay

Comedian Max Zavidow screened 316 TikToks over four hours at an A24-owned NYC theater, livestreaming his reactions and making the case that short video earns the big screen.

By Marcus Bennett

3 min read

At a glance

  • Max Zavidow, who has 1.4 million TikTok followers, screened 316 of his TikToks at Cherry Lane Theatre in New York.
  • The '#ALLMYTIKTOKS' event ran four hours and was assembled in six days.
  • It parodied Shia LaBeouf's 72-hour '#ALLMYMOVIES' livestream from 2015.
  • The theater is owned by A24; the event was free, invitation-only and produced by Love Letter.
  • Zavidow began posting TikToks at the end of 2021.

A New York comedian with 1.4 million TikTok followers just screened 316 of his own short videos in a movie theater — and the room didn't walk out. Max Zavidow booked the historic Cherry Lane Theatre for "#ALLMYTIKTOKS," a marathon rewatch of everything he's posted since late 2021, and an invited audience of creators sat through it in the dark.

The whole thing ran four hours. Zavidow perched in the front row with a camera livestreaming his reactions as his five-year catalog flashed by, chaptered into eras: "See What Sticks," "Walk and Talk," "Still Talking, Less Walking," a stretch of shanties and comedic rhymes, and finally "Really Short Films," his pivot into narrative fiction.

What was he actually doing?

Part stunt, part parody. The format copies Shia LaBeouf's "#ALLMYMOVIES" from 2015, when the actor livestreamed himself watching his own films for 72 hours. Zavidow's version had a sharper point about the creator career arc. "I wanted people to feel the agony of me having to look back," he said. "It is hard to watch your old work."

The event was free and invitation-only, run in partnership with the theater — which is owned by A24 — and produced by Love Letter. Zavidow pulled it together fast: "I had six days to pull it together," he told the attending reporter. Creator-economy peers cycled in and out of the dark house while he cringed, laughed and narrated his own evolution.

Does short video belong on a big screen?

The surprising answer from the room: yes. Watching videos normally consumed alone, on a phone, with headphones, played on a cinema screen in the company of dozens of people produced something closer to a film screening than a scroll session.

Zavidow framed the scale as a legitimacy claim. "Getting it on a big screen was a way to say, 'I take this really seriously, and you guys are saying that the big screen is serious. Great. Let's put our TikToks on the big screen,'" he said.

For practitioners, that's a real signal. If a 60-second vertical video can hold a paying-format theater audience for four hours, the argument that short-form is disposable by nature gets weaker. Creators sitting on deep back catalogs have an asset that works as a live event, not just an algorithm input.

What does the rewatch reveal about the craft?

Repetition, mostly — and it paying off. At points the audience watched essentially the same video with a new angle or a tweaked joke setup. "It was so hard to watch all my old videos and be like, 'Oh my God, dude, another one?'" Zavidow admitted. Then the formula clicked. "At a certain point I found something that worked. So I did that for a while."

That's the unglamorous version of creator growth: test formats relentlessly, hammer the one that lands, and layer in narrative ambition once the audience is locked.

There was one more takeaway, and it cuts against platform design. An hour of uninterrupted short clips — no ads, no buttons, no comments, no thumb movement — left the viewer feeling oddly calm rather than fried. "Peak brain rot. Maybe that's OK," as the reporter put it. Short video itself wasn't the problem; the surrounding distraction machinery was.

Expect more creators to test the theatrical-rewatch format as back catalogs mature into retrospectable bodies of work.

Source: feeds.businessinsider.com

Marcus Bennett

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Market editor covering money, funding and market shifts around Social platform news and policy at Reach Brief.

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