CAA Signs ThatMob as ‘Verity’ Tops 81 Million Views

Creative Artists Agency (CAA) has signed ThatMob, whose Minecraft horror series “Verity” generated more than 81 million views across four official videos. ThatMob’s YouTube channel has nearly 3 million subscribers.

“Verity” follows an AI companion whose desire for friendship gradually becomes obsession. The character first appears as a floating yellow sphere with a grinning smile and can transform into a monster, pairing artificial-intelligence fears with conventional genre shocks.

CAA cited “Verity’s” distinctive visual identity, storytelling and growing global fan base, describing the property as “an original horror universe with the potential to transcend its digital origins and evolve into a major entertainment franchise.” The signing confirms agency representation; the path to a major franchise remains CAA’s stated ambition, not a reported outcome.

What does this change for creators and media teams?

ThatMob now has CAA representation. For talent and media teams, the measurable pitch is reach across YouTube, TikTok and Bilibili, but the reporting provides no representation fees, production budgets, release dates or revenue terms. The platform totals support audience sizing, not forecasts of spend or campaign performance.

Audience beyond YouTube

“Verity” built an international following within a few months, particularly in the U.S. and Asia, with China its most notable market. Off YouTube, ThatMob has about 1 million TikTok followers and more than 1.3 million on Bilibili, the Chinese video platform. The reporting lacks per-video views and audience-overlap data, so the totals don’t establish the number of unique viewers.

The next production

ThatMob is developing a new original horror series, “Mikey’s Magical Mayhem,” aiming to introduce a new universe, original characters and a new storytelling concept. Variety described the project as the next step in the creator’s plan to build a portfolio of original entertainment properties. The reporting gives no release timing, cast, budget or distribution details.

Creator-made horror has already reached theaters. This spring, two creator-made horror films finished ahead of Disney and Lucasfilm’s roughly $165 million “The Mandalorian and Grogu” at the domestic box office. That result gives the creator-led model a box-office precedent, but it doesn’t establish a release plan or financial forecast for “Verity.”

CAA’s wider creator push

• Earlier this week, CAA signed “Call Her Daddy” host Alex Cooper, her husband and business partner Matt Kaplan, and their media company, Unwell, following Cooper’s exit from United Talent Agency.
• On Nov. 3, CAA signed dating creator Serena Kerrigan, who created and starred in the Peacock comedy “Older Hotter Wiser.”
• In June, CAA signed Rachell Hofstetter, the Twitch and YouTube streamer known as “Valkyrae.”
• Other signings include Nailea Devora, who has more than 18 million followers across TikTok, Instagram and YouTube, and film and TV creator Reece Feldman, who has more than 3 million followers.

CAA and TPG recently formed a $250 million holding company, a corporate parent for creator investments, to grow the agency’s creator business. ThatMob adds a gaming-led horror property to CAA’s expanding creator roster.

The near-term test is whether CAA can turn “Verity’s” 81-million-plus audience into a durable entertainment franchise and further productions. The representation deal supplies institutional backing; its success will depend on releases and audience growth that the source has not yet quantified.