She Turned $50,000 in Savings Into a Sold-Out Loungewear Brand

A $50,000 savings account became Sunday Cherries, a Denver loungewear brand that generated roughly $35,000 in sales on its first launch day — and sold out completely. Lexi Larson, 30, funded the entire business herself and turned down investor offers, she told Business Insider in an as-told-to interview.

Larson worked remotely for a marketing agency before launching the brand in early 2024. She posted TikToks about her work-from-home life as a creative outlet. Viewers kept asking where her cozy outfits came from. That recurring question became the product idea.

How the first launch played out

Her opening inventory order cost about $24,000: 300 hoodies and 300 sweatpants. "I thought there was no way I would sell them all," she said. She did — in a single day.

She credits audience involvement. Before launch, she shared clothing samples on TikTok and asked followers which colors they liked. "My followers enjoyed seeing someone so transparent and open about the process," she said. Many brands hide the behind-the-scenes work; she showed it.

What went wrong in manufacturing?

The first drop was supposed to include hoodies with a vintage, acid-wash finish. Many arrived stained with bleach. Larson inspected every hoodie by hand and returned the damaged ones. The manufacturer fixed the products.

A later pants order nearly shipped with inseams several inches too long. She caught the error in manufacturer photos, halted shipping, and pushed the launch back about two weeks. Her manufacturer came from roughly page three of Google search results, she said.

What does the business look like now?

Larson started in a 250-square-foot warehouse space, packing and shipping orders herself. In March 2026, she switched to a logistics company that handles receiving, picking, packing and shipping. She has never hired a salaried employee. Instead, she works with freelancers: a tech pack designer who converts her inspiration into CAD models and measurements, plus a local content helper for the brand's pages.

Revenue swings hard. Some months bring $50,000 to $60,000 in sales; the next month can bring zero. Her social media income covers her bills, so she reinvests every dollar from the brand into new products, website improvements and better fits.

She also built an email list of about 15,000 people before launching anything. Her reasoning: "On social media, your account could be deleted tomorrow, and you'd lose everything." The email list is one of the few assets she owns outright.

Inventory planning was another hard lesson. After the first sellout, the website sat empty for about two months with no stock to sell. She now tracks which colors, fabrics and fits sell, factors in seasonality, and orders extra when she expects strong demand.

Her biggest lesson, she said, is that founders never feel 100% prepared. "You just have to decide, start, and be confident in yourself to keep going."