WME Signs 'Hot Smart Rich' Host Maggie Sellers Reum in All-Areas Deal

WME has signed Maggie Sellers Reum, the founder and host of business podcast "Hot Smart Rich," for representation in all areas, according to The Hollywood Reporter. The signing lands less than a year after Steven Bartlett's FlightStory made a seven-figure strategic investment in Sellers Reum and her show.

So what does this change for her? WME says it will expand her business opportunities across media content, brand partnerships, digital and new ventures. That's the official line. What the agency won't say is which specific deals are already in motion — standard for a signing announcement, but worth noting before anyone assumes a TV deal is imminent.

How big is the audience?

"Hot Smart Rich" has earned more than 8 million views and an online following of around 1 million. Those are respectable numbers, though not blockbuster scale by agency standards. The pitch here is clearly the business profile, not raw reach.

Sellers Reum founded HSR in June 2023 after building a TikTok audience around angel investing and private-market consumer investing. The show features conversations with founders, investors, creators and cultural tastemakers — guests have included Bartlett, Mel Robbins, Molly Sims and Claudia Sulewski. Its focus: female ambition, wealth-building, consumer startups, angel investing and venture capital.

She also co-founded HSR Ventures, an early-stage consumer syndicate whose portfolio includes Sydecar, De Soi, Mixlab, Upkeep Beauty and Ohza. Her own experiences with endometriosis and polyendocrine metabolic ovarian syndrome (PMOS) have pushed her investing toward women's health, backing Bird&Be, Allara Health, BeSound and Evvy. Goldman Sachs named her one of the most exceptional entrepreneurs of 2026, and Create & Cultivate put her on its 2026 100 list.

She'll keep her existing team: Katie Sellers for management, Align PR for publicity, and her business ties to Bartlett, FlightStory and Steven.com.

Why is WME collecting podcasters?

The deal extends a busy 2025 for WME's creator push:

• October: signed Raj Shamani, host of "Figuring Out," for all territories outside India
• July: signed 120-million-subscriber YouTuber Alejo Igoa
• June: signed fashion creator Jayda Cheaves
• October: launched Creator Labs, a Digital Division unit handling channel management and content syndication, plus an investment in video strategy firm Astra Media

The infrastructure matters as much as the signings. WME's podcast roster already includes Bartlett's "The Diary of a CEO," per a Forbes report on agencies taking on more podcasters as live tours and brand deals stretch the business beyond audio. UTA agent Sarah Mathews told Forbes that podcasters "own their audience directly and built their business upon that direct relationship."

That direct ownership is the industry's open question. "Our clients now own their distribution, so how does the role of an agent change?" Ben Davis, co-head of WME's digital group, asked when Creator Labs launched.

The FlightStory connection ties Sellers Reum into Bartlett's wider operation. Steven.com, which houses FlightStory, FlightCast and FlightFund, closed an eight-figure round at a $425 million valuation in October 2025, led by Slow Ventures and Apeiron Investment Group. Bartlett has said he wants to build "the Disney of the Creator Economy."

Expect WME to test that thesis on Sellers Reum quickly — and expect the first proof points, or the absence of them, within a couple of quarters.