Creator Economy
Brand-Funded Creator Series Cost $150K to $5 Million, Exec Says
Creator-led long-form series run brands $150K to $5M, says G&B's Cyndi Steele, as platforms push serialized shows and brands recycle creator content across TV and ads.
Stories
Grace Kim
Stories
Grace Kim
Creator Economy
Whalar's Co-CEO: Mutual Respect Beats 'Authenticity' in Creator Deals
Whalar Group's co-CEO Neil Waller says mutual respect, not authenticity, defines the best brand-creator deals, and AI c…
Paid Social
Reddit Tests Ads in Search Results as Traffic Slips
Reddit is testing ads in search results with select advertisers, days after weak Q4 guidance and flat user growth tied…
Platform News
Ad Tech's New Pre-Launch Test Gave Converse's Pulled Ad an F
Digital Culture Group's Resonance Studio flagged Converse's pulled ad as F-grade while ChatGPT gave it a B minus. Early…
Creator Economy
12 Creator Economy Events Pack November 2026: AfroTech to Clio Creator Awards
Twelve Creator Economy events span November 2–18, 2026, from AfroTech Houston's 129 sessions to Web Summit Lisbon's 70,…
Creator Economy
Instagram Is Paying YouTube Creators Up to $500,000 for Long Videos
Instagram is paying YouTube creators up to $500,000 to post long videos in its Features test, while Meta admits its lon…
Platform News
YouTube View Counts Jumped Overnight — Engaged Views Didn't
YouTube now counts autoplay-scroll views, pushing 24-hour counts to 5,000-7,000 on videos that earned a few thousand. E…
Creator Economy
Brands to Spend $44 Billion on Creators This Year — and They're Changing How They Hire
Creator spend hits $44 billion this year as Disney, e.l.f. and Keurig Dr Pepper shift from renting reach to direct deal…
Algorithm Changes
Meta’s Billion-Ads-a-Second Upgrade Shifts the Ad Targeting Balance
Meta’s new ad system scores more than 1 billion ads per second and lifted Facebook clicks 8.3% and conversions 15.7% in…
Creator Economy
Brandweek 2026: Earn the view before pitching the brand
At Brandweek 2026, Anthony Po urged brands to earn attention before pitching products, use culturally immersed talent,…
Platform News
Alphabet’s $127.6B Ad Quarter, With AI Taking Center Stage
Alphabet’s $127.6 billion Q3 ad haul grew 25%, but its earnings call centered on AI, cloud and new ad surfaces, leaving…
Platform News
Reddit adds For You feed with global rollout over weeks
Reddit’s global “For You” rollout adds interest-based recommendations beside joined-community posts, while users can ke…